Strategic thinking for what’s next

Beyond Matter is a brand and marketing strategy consultancy helping early-stage founders and growing businesses build the clarity they need before they launch, raise, or scale.

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Photo by Drew Beamer on Unsplash

Photo by Drew Beamer on Unsplash

Why Beyond Matter

In a world of fast moves and hot takes, Beyond Matter is a place for meaningful thinking.
I created this consultancy to help ambitious founders cut through the noise, connect with what truly matters, and build with purpose.

The name reflects my approach: going beyond the surface, beyond the trend — toward deeper clarity, sharper strategy, and long-term relevance.

Because building a business isn't just about momentum — it’s about meaning.

Hi, I’m Audrey

Strategic consultant, brand thinker, and human-centred partner.

I'm a strategic consultant driven by one clear purpose: to help people turn their ambitions into reality.

Over 15 years, I’ve worked with global brands and creative agencies, guiding teams through complexity toward clarity and meaning. What I’ve learned is that strategy isn’t just about frameworks — it’s about people, and the courage it takes to build something that lasts.

That’s why I founded Beyond Matter — to support early-stage founders with bold ideas and big ambitions.

Today I also work as Fractional Head of Strategy at NoA Health, a Copenhagen-based healthcare creative agency, which keeps my thinking grounded in real agency and client challenges.

My approach blends emotional intelligence, conceptual depth, and commercial rigour — offering both perspective and partnership as you shape the future of your business.

My experience spans the health (Novo Nordisk, Pfizer), wellness (Rescue Remedy), and tech sectors (Yamaha, Logitech), but what unites all my work is a desire to help others find clarity, turn vision into action, and build something meaningful.

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When do you need Beyond Matter?

You have a product idea and are preparing to pitch for funding. You have a product idea and are preparing to pitch for funding.
You have a product idea and are preparing to pitch for funding.
£0.00

Investors back clarity as much as innovation. Before you walk into that room, your brand story needs to be as sharp as your numbers.

You are about to launch and need to establish your market presence. You are about to launch and need to establish your market presence.
You are about to launch and need to establish your market presence.
£0.00

You have built something meaningful. Now you need to define your positioning: who you are, who you are for, and why it matters, before you go to market.

You are scaling up and need a brand that grows with you. You are scaling up and need a brand that grows with you.
You are scaling up and need a brand that grows with you.
£0.00

Your early audience found you. Now you need to reach the next wave. A solid brand foundation ensures your growth doesn't outpace your story.

Photo by Corinne Kutz on Unsplash

Explore the BEYOND services

4 strategic products shaped for early stages: grounded, thoughtful and action-ready

  • Your brand has been ignited, now it's time to define it. Beyond the Spark gives you the strategic foundation your business needs to launch with confidence, pitch with clarity, and grow with purpose.

    The result is a brand foundation you can use immediately: across your pitch deck, investor conversations, website, and team onboarding.

    Includes:

    • Purpose Statement: why your business exists, beyond profit

    • Audience Profile: a deep, honest picture of who you are really building for

    • Market & Competitor Map: know who you are up against and where the opportunity is

    • Brand Positioning: where you sit in the market and why that space is yours

    • Value Proposition: the clearest possible answer to why you, why now, why not someone else

    • Brand Name & Logo review: strategic oversight to ensure your visual identity reflects your positioning

  • You’ve built something meaningful, but product alone won’t carry you. This offer helps you zoom out, articulate your value, and connect with your audience through a well-defined launch strategy. It’s about seeing the bigger picture, and stepping into it.

    Includes:

    • Brand messaging and storytelling

    • Launch planning and positioning

    • Channel and audience prioritisation

    • Early campaign and launch strategy

  • Startups often face scattered thinking and strategic drift. This offer creates space for clarity — through workshops and team alignment sessions designed to reduce friction, uncover priorities, and build internal cohesion around your brand vision.

    Includes:

    • Brand or business alignment workshops

    • Team offsites or remote facilitation

    • Founder-led working sessions

    • Creative or comms brainstorm facilitation

  • When you need a quick, smart second brain. Ideal for one-off challenges, feedback moments, or short-term support, this offer gives founders direct access to sharp thinking — without the weight of a long-term engagement.

    Includes:

    • 1:1 sparring or strategic coaching

    • Brand audits or pitch deck feedback

    • Rapid insight reviews

    • Fractional advisory support

Pricing is available on request. Most engagements start from £350 for a standalone deliverable

Let's build your vision together